The only serious con that we actually find is more a technicality than a con. In the long run, quality user experience can bring you more conversions. This could also affect conversion rate, but we believe that’s the risk worth taking. On the other hand, anchor links in the form of a table of contents or jump menus could decrease average time a user spends on your page. Anchor links allow them to jump through the text following their own paste without having to dive into the topics that don’t matter that much to them.Īnother plus is that anchor links can discreetly help you improve your position in the search engine result pages as they give you another line of text for your organic listing. Endless scrolling is a serious threat to a quality user experience and anchor links simply let your readers instantly find what interests them most. The only place that leads to the anchor is actually the link to the anchor.Īs for the pros and cons of anchor links, we generally lean towards believing that the pros outweigh the cons, but we leave it for you to be the judge.Īnchor links are a great way to make longer articles more attractive and easier to read. Placing an anchor means giving a certain ID to that place in the article that helps us quickly “jump” to that place. What has been done in this case is that the items from the TOC lead to certain parts where the anchors are placed. The most obvious example of it is this article with its table of contents created by using anchors. In most cases it is located at the beginning of the text and leads to certain parts of the same text. This provides readers with a satisfying, effective and easy-to-use navigation method, all within the same page.Ī good example of anchor functionality is a table of contents. headings or titles) to lead to other bits of text (like a paragraph) when clicked. Namely, you can set certain pieces of text (e.g. Anchor links are essentially a one-page navigation method.
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